WE HAVE A NEW NAME!

Betsy Jansen, CPCU Chief Executive Officer

The name, CANPO Administrative Services, Inc (CANPO ASI), has been placed in the history books and has been replaced by Nonprofit Resources.

During the past year, we participated in a project with Colorado Nonprofit Association (formerly CANPO) to assess our "brand" in the nonprofit community. We wanted to know if people recognized our name and if they knew what products and services we provide. Stratecom, a full-service marketing, advertising and public relations firm, was hired to help us gather information and make recommendations. They found a lot of confusion about our relationship with Colorado Nonprofit Association and the members weren’t always sure what services are offered.

Our new name, Nonprofit Resources, and our new tag line, Providing Insurance and Business Solutions, were selected because they define our organization. Nonprofit Resources is the leading provider of insurance coverage for Colorado nonprofits and their employees. We provide a comprehensive range of insurance programs, from employee benefits to property/liability coverage. Nonprofit Resources specializes in matching nonprofits of all types and sizes with the coverage that best meets their unique needs.

After we selected the name and tag line, a new graphic identity was developed. The logo represents people linked together, a core value of the nonprofit sector. Nonprofit Resources is a wholly-owned subsidiary of Colorado Nonprofit Association. We selected the same logo and color scheme to represent both organizations to highlight our affiliation. When you purchase insurance through Nonprofit Resources, the net revenues support the work of the Colorado Nonprofit Association.